Cotton On, the iconic Australian retailer, successfully launched its Chinese New Year monkey business campaign across major shopping hotspots in Singapore.

The Chinese New Year (year of the monkey) campaign became an instant hit on Instagram reaching more than 260,000 users on Instagram alone.

The campaign kicked off in front of the Cotton On store on Orchard Road at 313 Somerset and created instant buzz among shoppers and pedestrians alike. Promoters dressed as monkeys on yellow banana bikes animated shoppers to snap and share their cheekiest monkey smile on Instagram.

The CNY promotion continued across Singapore – from Orchard Road to Vivo City – every Friday and Saturday with live DJs, cheeky promoters, and lots of Monkey Business around the Cotton On stores. In addition to that, shoppers snapped their cheekiest monkey smile at the photo booth in our stores in 313 Somerset, Suntec, Bugis Junction, and Vivo City for their chance to win Cotton On prizes.